Website text templates 2025: Home page, About us & Services (copy & paste)
by Tobias Berger / updated 15.10.2025 / 4 min. Reading time
by Tobias Berger / updated 15.10.2025 /
4 min. Reading time
How to plan website texts in 10 minutes
- Goal: What should happen? (Inquiry, appointment, order)
- Tonality: You/you, friendly or serious, modern or classic
- Objection: What questions or concerns do customers have?
- Proof: What references, experience or awards demonstrate competence?
- CTA: Which call to action is the focus?
Tip: Start with a goal and benefit before you go into detail. This keeps your website focused and leads visitors to contact or purchase.
Home page: like a funnel to the destination
The homepage is the most important introduction. Short and convincing at the top, explanatory and confidence-building at the bottom. Each section should help visitors understand what you offer – and why they are in the right place.- Hero area: value proposition + clear CTA
- Advantages: 3-4 short benefit points with concrete added value
- Social proof: ratings, awards or partners
- Services: Overview of your offers
- Conclusion: Trust, guarantee or final invitation to make contact
Example: Hero photo with person or team, including 3 benefits in boxes. Color CTAs clearly visible (e.g. “Make an appointment now”).
Hero (you): [Your offer] for [target group] in [location]. We support you in solving [problem] and achieving [result] – professionally, reliably and at eye level. Whether advice, service or product: you receive clarity, quality and personal support. Request now free of charge
Hero (You): [Your offer] for people who want to achieve [goal or result]. You get [service] without detours – clearly explained, fairly priced and reliably implemented. Request free of charge
3 advantages (one sentence each): – Personal & close: We listen and find solutions that really fit. – Quick & easy: Clear processes, transparent offers, fixed contact persons. – Sustainable & secure: Quality you can rely on in the long term.
Social proof: Over [number] satisfied customers, [years] experience and numerous recommendations. Our work has already been mentioned in [industry/medium] and awarded [rating/award].
Tip: Vary CTA texts slightly, but keep them visually consistent. Colors and positions should be repeated – this increases clicks and trust.
About us: Personality & trust
Authenticity is what counts here. A short story, clear values and a real photo are often more effective than long texts. People buy from people – show who you are.About us (you): Since [year] we have been accompanying clients from [region or industry] on their way to [result]. What sets us apart: Openness, quality and a handshake feeling. We believe that successful projects are based on trust – that’s why we talk honestly about possibilities, schedules and costs. Get to know us now
About us (you): We are [team name] from [location] and we love what we do. We’ve been helping people achieve [goal] for [year] – with experience, heart and an eye for the essentials. With us, you get honest advice, transparent processes and results you can be proud of. Learn more
Performance: clear, comparable, convincing
Formulate each service so that it can be understood in 30 seconds. No jargon, just results. Each section ends with a CTA.Service (sample text): [Service] – Your path to [concrete benefit]. We take care of all the steps, from the initial idea to implementation. This saves you time, avoids misunderstandings and gives you a result that works. Enquire now without obligation
Package description: For anyone who wants to achieve [goal] without worrying about the details. The package includes [list services in brief] and can be extended flexibly. Ideal if you value quality, structure and personal support. View offer
Tip: Add a result or a figure to each achievement (“Implemented in 4 weeks”, “+30% inquiries”). This increases credibility and SEO impact.
Checklist before publishing
- Main message per page clearly recognizable
- CTA visible & uniform at the top and bottom
- Real evidence (ratings, certificates, customer testimonials)
- SEO basics: Keyword in the title, first paragraph & alt texts
- Short sentences, active verbs, clear subheadings
- 2-3 internal links to suitable topics such as Create website 2025
Conclusion
With these website text templates, you have a stable basis for convincing content – regardless of whether you write it yourself or revise it with an agency. They are search engine friendly, easy to understand and can be flexibly adapted. If you want to delve deeper into text strategy and structure, you can find more tips on planning, structure and editorial implementation in the lead article “Writing website texts 2025”. Start with the homepage, optimize step by step and then build trust via “About us” and your service pages.FAQ
How long should a website text be?
Ideally 150-300 words per segment. It is important that each segment has a clear purpose – to inform, persuade or lead to action.How often should the main keyword appear?
About 1-1.5%. Of course, sprinkle it in headlines, the first 100 words and meta texts, without keyword stuffing.Are “you” or “you” texts better for SEO?
For SEO, both are equally important. What matters is that you remain consistent and that your target group feels addressed.How can I build trust?
With real pictures, clear language and evidence. Avoid superlatives without evidence – show rather than tell.What is the most important part of a website?
The homepage. It determines the length of stay and clicks. Start there, then optimize subpages step by step.Checkliste vor dem Veröffentlichen
- Hauptbotschaft pro Seite klar erkennbar
- CTA oben und unten sichtbar & einheitlich
- Echte Beweise (Bewertungen, Zertifikate, Kundenstimmen)
- SEO-Basics: Keyword im Titel, erster Absatz & Alt-Texten
- Kurze Sätze, aktive Verben, klare Zwischenüberschriften
- 2–3 interne Links auf passende Themen wie Website erstellen 2025
Fazit
Mit diesen Website Text Vorlagen hast du eine stabile Basis für überzeugende Inhalte – egal, ob du sie selbst schreibst oder mit einer Agentur überarbeitest. Sie sind suchmaschinenfreundlich, verständlich und lassen sich flexibel anpassen. Wenn du tiefer in die Textstrategie und Struktur einsteigen willst, findest du im Leitartikel „Website-Texte schreiben 2025“ weiterführende Tipps zu Planung, Aufbau und redaktioneller Umsetzung. Beginne mit der Startseite, optimiere Schritt für Schritt und baue danach Vertrauen über „Über uns“ und deine Leistungsseiten auf.FAQ
Wie lang sollte ein Website-Text sein?
Ideal sind 150–300 Wörter pro Abschnitt. Wichtig ist, dass jedes Segment einen klaren Zweck erfüllt – informieren, überzeugen oder zur Handlung führen.Wie oft sollte das Haupt-Keyword vorkommen?
Etwa 1–1,5 %. Streue es natürlich in Überschriften, den ersten 100 Wörtern und Meta-Texten ein, ohne Keyword-Stuffing.Sind „Sie“ oder „Du“-Texte besser für SEO?
Für SEO ist beides gleichwertig. Entscheidend ist, dass du konsistent bleibst und deine Zielgruppe sich angesprochen fühlt.Wie kann ich Vertrauen aufbauen?
Mit echten Bildern, klarer Sprache und Beweisen. Vermeide Superlative ohne Belege – lieber zeigen als behaupten.Was ist der wichtigste Teil einer Website?
Die Startseite. Sie entscheidet über Verweildauer und Klicks. Beginne dort, optimiere später Unterseiten Schritt für Schritt.In this article
Hey, I'm Tobias!
Thanks for taking the time to read this post – really cool that you’re interested in website & web design!
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