Website colors 2025: Effect and psychology
by Tobias Berger / updated 06.11.2025 / 7 min. reading time
by Tobias Berger / updated 06.11.2025 /
7 min. reading time
Click on “More info” below for examples, combination tips and ideas for use.
Blue:
Peace, trust & security
Green:
Nature, balance & growth
Turquoise:
Freshness, clarity & digital
Pink:
Gentleness, friendliness & closeness
Gray:
Neutrality, calm & objectivity
White:
Purity, peace & cleanliness
Yellow:
Friendliness & attentiveness
Orange:
Energy, optimism & action
Red:
Passion, determination & strength
Purple:
Inspiration, depth & creativity
Brown:
Reliability, warmth & naturalness
Black:
Elegance, authority & contrast
Color blue in web design
Blue stands for trust, calm and professionalism. It looks serious and stable – ideal for brands that want to convey security.
Typical combinations: White, grey or light accent colors. Avoid too much dark blue on large surfaces – it can look cool.
In this article
Hey, I’m Tobias!
Thanks for taking the time to read this post – really cool that you’re interested in website & web design!
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