The 10 best fonts for websites 2025 [incl. font finder tool]
by Tobias Berger / updated 03.10.2025 / 5 min. reading time
by Tobias Berger / updated 03.10.2025 /
5 min. reading time
A good font is like the tone of voice in a conversation: it determines whether your brand comes across as modern, serious, friendly or creative – even before anyone reads the text. Especially for small companies, typography is an important lever for building trust and making the website appear professional.
In this article, you will find the 10 best fonts for small businesses 2025 – with tips on effect and suitable color combinations including hex codes.
At the end, our font finder tool will automatically recommend the best font for your business and your website. For the entire process from the initial idea to going live, read our step-by-step guide “Website DIY 2025”.
Our top 10 Google Fonts for small businesses
1. montserrat - modern & versatile
Ideal for: Websites, navigation, buttons, headlines
Effect: Montserrat has a friendly, clean and modern look. Thanks to the clear shapes, the font remains easy to read even on mobile devices.
Colors: #1E1E1E (dark gray) + #FFFFFF (white) + #4CAFEB (blue)
Dark gray provides stability, white brings clarity and blue adds a fresh, dynamic accent.
Montserrat is one of the most popular Google Fonts and can be used free of charge. It is suitable for both headlines and body text and is particularly well suited to modern business websites.
2. playfair display - elegant & high quality
Ideal for: Headlines, branding, editorial content
Effect: Playfair Display looks classic, elegant and stylish. It immediately conveys a high-quality impression without appearing old-fashioned.
Colors: #1A1A1A (black-grey) + #FDFDFD (white) + #C0A062 (gold-beige)
Gold-beige emphasizes elegance and makes the font instantly more luxurious.
This serif font is particularly suitable for premium brands that value style and class – ideal for editorial designs, blogs and branding materials.
3. poppins - geometric & clean
Ideal for: Corporate websites, buttons, UI design
Effect: Poppins looks serious, modern and accessible. The clear, geometric shapes make it versatile.
Colors: #0A0A0A (black) + #F5F5F5 (off-white) + #F94144 (red)
Red brings energy to the design and ensures dynamism.
Poppins is one of the most popular all-round fonts on the web and is often used by start-ups, tech companies and modern service providers.
4. raleway - elegant & minimalist
Ideal for: Branding, logos, headlines
Effect: Raleway appears fine, modern and reduced. The font unfolds its elegance especially in capital letters.
Colors: #111111 (almost black) + #FFFFFF (white) + #FFD700 (gold)
Gold gives the font a noble and high-quality character.
Raleway is particularly suitable for minimalist brand presentations where clarity and elegance are paramount.
5. lora - classic & warm
Ideal for: Blogs, continuous text, content pages
Effect: Lora is serious, professional and likeable at the same time. It combines classic elegance with modern legibility.
Colors: #2C2C2C (dark gray) + #FAFAFA (light gray) + #2E86AB (petrol blue)
Petrol blue adds depth to the design and looks trustworthy.
Lora is ideal for content sites, blogs and projects that want to combine seriousness and approachability.
6. quicksand - playful & charming
Ideal for: creative websites, stores, lifestyle
Effect: Quicksand has a round, friendly and approachable effect. The soft shapes immediately generate sympathy.
Colors: #333333 (dark gray) + #FFFFFF (white) + #FFB6C1 (pastel pink)
Pastel pink makes the design soft and inviting.
The font is perfect for creative brands, handmade stores or lifestyle projects that want to radiate proximity and personality.
7th Oswald - strong & striking
Ideal for: Headlines, posters, attention-grabbing websites
Effect: Oswald is strong, clear and self-confident. She has a presence and conveys stability.
Colors: #000000 (black) + #EAEAEA (light gray) + #007BFF (blue)
Blue provides dynamism, while black conveys maximum presence.
Oswald is ideal for brands that want to stand out and work with strong, concise headlines.
8th Libre Baskerville - serious & quiet
Ideal for: longer texts, blogs, continuous text
Effect: Libre Baskerville has a literary, familiar and high-quality effect. It radiates calm and confidence.
Colors: #212121 (dark gray) + #FFFFFF (white) + #8B4513 (brown)
Brown conveys down-to-earthness and warmth.
The font is particularly suitable for continuous text and is often used in blogs or longer articles where legibility is paramount.
9 Source Sans Pro - functional & neutral
Ideal for: Web, UX/UI, body text
Effect: Source Sans Pro is factual, professional and neutral. It was specially developed for screens.
Colors: #1F1F1F (black-grey) + #FAFAFA (off-white) + #00C49A (turquoise green)
Turquoise green brings freshness to the design and creates a modern look.
Source Sans Pro is suitable for any professional website that emphasizes clarity and functionality.
10. DM Serif Display - full of character & special
Ideal for: Logos, branding, headlines
Effect: DM Serif Display looks classy, eye-catching and elegant. The subtle contrasts make it unmistakable.
Colors: #111111 (black-grey) + #FFFFFF (white) + #800080 (purple)
Purple conveys creativity and exclusivity.
This font is ideal for brands that want to show character and make a memorable impression.
Find your perfect font with our font finder tool
Choosing the right font is often difficult – which is why we have developed an interactive font finder tool. Simply answer a few short questions and you will automatically receive a recommendation as to which fonts are best suited to your company and your website. This saves time, provides clarity and makes your design decision easier.
In this article
Empfehlung: Modern & Web/Mobile
- Montserrat – modern, freundlich; ideal für H1/H2 & UI.
- Poppins – geometrisch, clean; stark fürs Web-UI & Headlines.
- Source Sans Pro – neutral & sehr gut lesbar; perfekt für Fließtext.
Empfehlung: Modern & Logo/Print
- Oswald – kompakt, markant; Logos/Plakate.
- Raleway – elegant, leicht; Headlines/Branding.
- Poppins – gute Sekundärschrift für Claims.
Empfehlung: Klassisch & Web/Mobile
- Lora – seriös, warm; Fließtext & Unterüberschriften.
- Libre Baskerville – sehr gut online lesbar.
- Playfair Display – als H1/H2 sparsam für Eleganz.
Empfehlung: Klassisch & Logo/Print
- Playfair Display – edel; Logos/Packaging.
- DM Serif Display – charaktervoll; Titelseiten.
- Libre Baskerville – Fließtext in Broschüren.
Empfehlung: Verspielt & Web/Mobile
- Quicksand – rund, sympathisch; Buttons/Teaser.
- Montserrat Light – ruhiger Gegenspieler für Lesbarkeit.
- Raleway – schlank für Unterüberschriften.
Empfehlung: Verspielt & Logo/Print
- Quicksand – freundlich; Logos/Sticker.
- DM Serif Display – verspielt-edel für Headlines.
- Poppins – kurze Claims, klein gut lesbar.
Empfehlung: Seriös & Web/Mobile
- Libre Baskerville – vertraut, lesbar.
- Lora – seriös, aber freundlich.
- Source Sans Pro – klar, sachlich.
Empfehlung: Seriös & Logo/Print
- DM Serif Display – klassisch & vertrauensvoll.
- Playfair Display – edel, seriös.
- Oswald – stark & sachlich.
Conclusion: The right font is an underestimated success factor
The choice of font is more than just a visual detail for small businesses – it directly influences how your brand is perceived. Whether modern, classic, playful or serious: with the right typography, websites immediately look more professional and leave a lasting impression.
The fonts presented here – from Montserrat to Playfair Display and DM Serif Display – are among the best options for 2025. Each has its own effect and can be perfectly staged with the suggested color combinations.
So that you don’t have to think long, you will find our font finder directly above. It gives you an individual recommendation for your business and your website at the touch of a button.
If you want to plan your entire web project professionally from the initial idea to going live, be sure to take a look at our complete website guide 2025 – step-by-step to your own website.
If you still have questions, you can find our FAQ with the most important answers about fonts and websites right here:
Which font is best for small businesses?
That depends on your brand image. Montserrat and Poppins are versatile all-rounders, while Playfair Display conveys elegance and Quicksand looks approachable. Use our font finder to quickly find the right font for your business.
How many fonts should you use on a website?
For a professional design, a maximum of two fonts is sufficient: one for headlines and one for body text. More fonts look cluttered and weaken the branding.
Are Google Fonts really free?
Yes, Google Fonts such as Montserrat, Lora or Poppins are free to use. They can be used on websites, in logos and in print and can be easily integrated into WordPress or Elementor.
Which colors go best with modern fonts?
Modern fonts work particularly well with neutral basic colors such as black, dark grey or white. For accents, you can use strong colors such as blue, turquoise green or red.
How do I find the right font for my website?
First think about whether you want your brand to look modern, classic, playful or serious. Then choose a font that supports this effect. If you are unsure, our font finder will help you with an individual recommendation.
Hey, I'm Tobias!
Thanks for taking the time to read this post – really cool that you’re interested in website & web design!
You can find many more tips on design, technology and SEO on our blog. And if you have any questions or need support with your own website, we at BSC Webdesign are always happy to help.