{"id":9971,"date":"2025-10-08T05:51:39","date_gmt":"2025-10-08T05:51:39","guid":{"rendered":"https:\/\/bscwebdesign.at\/blog\/website-text-templates-2025-home-page-about-us-services-copy-paste\/"},"modified":"2025-12-03T20:16:22","modified_gmt":"2025-12-03T20:16:22","slug":"website-text-templates-2025-home-page-about-us-services-copy-paste","status":"publish","type":"post","link":"https:\/\/bscwebdesign.at\/en\/blog\/website-text-templates-2025-home-page-about-us-services-copy-paste\/","title":{"rendered":"Website text templates 2025: Home page, About us &amp; Services (copy &amp; paste)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9971\" class=\"elementor elementor-9971 elementor-8011\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa18696 e-flex e-con-boxed e-con e-parent\" data-id=\"aa18696\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6622fbf e-con-full e-flex e-con e-child\" data-id=\"6622fbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5a232 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d5a232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Website text templates 2025: Home page, About us &amp; Services (copy &amp; paste)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db2cd5c e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"db2cd5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5781d3a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5781d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-300x300.webp\" class=\"attachment-medium size-medium wp-image-3952\" alt=\"Portr\u00e4t von Tobias Berger, junger Mann mit lockigen Haaren und blauem BSC-Pulli, l\u00e4chelnd in die Kamera blickend.\" srcset=\"https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-300x300.webp 300w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-1024x1024.webp 1024w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-150x150.webp 150w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-768x768.webp 768w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-1536x1536.webp 1536w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-2048x2048.webp 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5804a elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"da5804a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-family: 'Sora variabel', sans-serif; color: #000;\"><span style=\"color: #000;\">by<\/span> Tobias Berger \/ <span style=\"color: #000;\">updated<\/span> 15.10.2025 \/ 4 min. Reading time<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c682c69 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"c682c69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52a85e9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"52a85e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-300x300.webp\" class=\"attachment-medium size-medium wp-image-3952\" alt=\"Portr\u00e4t von Tobias Berger, junger Mann mit lockigen Haaren und blauem BSC-Pulli, l\u00e4chelnd in die Kamera blickend.\" srcset=\"https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-300x300.webp 300w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-1024x1024.webp 1024w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-150x150.webp 150w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-768x768.webp 768w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-1536x1536.webp 1536w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-2048x2048.webp 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f61e8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"d6f61e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-family: 'Sora variabel', sans-serif; color: #000;\"><span style=\"color: #000;\">by<\/span> Tobias Berger \/ <span style=\"color: #000;\">updated<\/span> 15.10.2025 \/ <br>4 min. Reading time<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ecba62 e-flex e-con-boxed e-con e-parent\" data-id=\"5ecba62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41dfa21 e-con-full e-flex e-con e-child\" data-id=\"41dfa21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0d892 elementor-widget elementor-widget-text-editor\" data-id=\"8f0d892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><br \/> \/* === BSC Domain-Style Basis === *\/<br \/> .bsc-domain{<br \/> font-family:\"Sora\",system-ui,-apple-system,\"Segoe UI\",Roboto,Arial,sans-serif;<br \/> font-size:16px;line-height:1.8;color:#0c0c0d;<br \/> }<br \/> .bsc-domain .wrap{max-width:800px;margin:0 auto;padding:0 12px;}<br \/> .bsc-domain h2{<br \/> font-size:28px;font-weight:700;line-height:1.25;<br \/> margin:1.2rem 0 .6rem;padding-top:18px;<br \/> }<br \/> .bsc-domain h3{<br \/> font-size:26px;font-weight:700;line-height:1.3;<br \/> margin:1.1rem 0 .5rem;padding-top:10px;<br \/> }<br \/> .bsc-domain p{margin:.5rem 0 1rem;}<br \/> .bsc-domain a{color:#0c0c0d;text-decoration:underline;transition:color .2s;}<br \/> .bsc-domain a:hover{color:#151DA5;text-decoration:none;}<br \/> .bsc-domain ul{margin:.6rem 0 1.2rem;padding-left:1.25rem;}<br \/> .bsc-domain li{margin:.3rem 0;}<br \/> [id^=\"sec-\"]{scroll-margin-top:160px;}<\/p> <p>\/* Tipp-Box *\/<br \/> .tip-box{<br \/> background:#fff;border:1px solid #e6e8eb;border-left:6px solid #151DA5;<br \/> border-radius:12px;padding:12px 14px;margin:1rem 0 1.2rem;<br \/> box-shadow:0 4px 14px rgba(0,0,0,.06);<br \/> }<br \/> .tip-box strong{font-weight:700;}<\/p> <p>\/* Copy-Box *\/<br \/> .copy-box{<br \/> position:relative;background:#fff;border:1px solid #e6e8eb;<br \/> border-radius:12px;padding:12px 14px 70px;margin:1rem 0 1.2rem;<br \/> box-shadow:0 4px 14px rgba(0,0,0,.06);white-space:pre-wrap;<br \/> }<br \/> .copy-box strong.label{display:block;margin-bottom:.4rem;} \/* Labels fett *\/<br \/> .copy-box .copy-actions{<br \/> position:absolute;right:0;bottom:0;display:flex;justify-content:flex-end;<br \/> width:100%;padding:10px 12px;border-top:1px solid #eef0f3;background:#f9fafb;<br \/> border-radius:0 0 12px 12px;<br \/> }<\/p> <p>\/* \ud83d\udda4 Copy-Button \u2013 neutral, ohne Farben *\/<br \/> .copy-btn{<br \/> all:unset;<br \/> display:inline-block;<br \/> border:1px solid #0c0c0d;<br \/> background:#fff;<br \/> color:#0c0c0d;<br \/> border-radius:6px;<br \/> padding:7px 11px;<br \/> cursor:pointer;<br \/> font-weight:600;<br \/> font-family:\"Sora\",system-ui,-apple-system,\"Segoe UI\",Roboto,Arial,sans-serif;<br \/> line-height:1.2;<br \/> text-align:center;<br \/> user-select:none;<br \/> transition:transform .2s ease;<br \/> }<br \/> .copy-btn:hover{<br \/> transform:scale(1.03);<br \/> background:#fff !important;<br \/> color:#0c0c0d !important;<br \/> border-color:#0c0c0d !important;<br \/> text-decoration:none !important;<br \/> box-shadow:none !important;<br \/> }<br \/> .copy-btn:active{transform:scale(1.0);}<\/p> <p>\/* Hinweis-Karten *\/<br \/> .note-card{<br \/> border:1px dashed #cfd5dc;border-radius:10px;padding:10px 12px;<br \/> background:#fcfdfd;font-size:15px;<br \/> }<\/p> <p>\/* FAQ *\/<br \/> .faq{margin:1.2rem 0;}<br \/> .faq details{<br \/> border:1px solid #e6e8eb;border-radius:12px;background:#fff;<br \/> padding:10px 12px;margin:.6rem 0;box-shadow:0 3px 10px rgba(0,0,0,.04);<br \/> }<br \/> .faq summary{<br \/> list-style:none;cursor:pointer;font-weight:600;outline:none;<br \/> display:flex;align-items:center;gap:8px;<br \/> }<br \/> .faq summary::-webkit-details-marker{display:none;}<br \/> .faq summary::before{<br \/> content:\"\";width:10px;height:10px;flex:0 0 10px;<br \/> border-right:2px solid #151DA5;border-bottom:2px solid #151DA5;<br \/> transform:rotate(-45deg);transition:transform .2s;margin-top:2px;<br \/> }<br \/> .faq details[open] summary::before{transform:rotate(45deg);}<br \/> <\/style> <article class=\"bsc-domain\" aria-label=\"Website Text Vorlagen 2025 \u2013 universell f\u00fcr Dienstleister, KMU und Selbstst\u00e4ndige\"> <div class=\"wrap\"><section id=\"sec-intro\">With these <em>website text templates<\/em>, you can quickly write professional texts for the homepage, about us and services. Whether you&#8217;re a service provider, craft business, coach or online store &#8211; the structure remains the same. In 2025, clear messages, trust and SEO relevance count. Based on many website projects, we have developed universal text modules that you can adopt directly and adapt with understanding. If you prefer to work with AI, use our <a href=\"https:\/\/bscwebdesign.at\/en\/blog\/create-website-texts-with-chatgpt-2025-prompts-templates-workflow\/\" target=\"_blank\" rel=\"noopener\">prompt library for texts with ChatGPT\/KI (2025)<\/a>.    <\/section><section id=\"sec-plan\"> <h2>How to plan website texts in 10 minutes<\/h2> <ul> <li>Goal: What should happen? (Inquiry, appointment, order) <\/li> <li>Tonality: You\/you, friendly or serious, modern or classic<\/li> <li>Objection: What questions or concerns do customers have?<\/li> <li>Proof: What references, experience or awards demonstrate competence?<\/li> <li>CTA: Which call to action is the focus?<\/li> <\/ul>  If you briefly work out these five points, writing your texts will be easier. Each paragraph should support a goal &#8211; information, trust or action.   <div class=\"tip-box\"><strong>Tip:<\/strong> Start with a goal and benefit before you go into detail. This keeps your website focused and leads visitors to contact or purchase. <\/div> <img decoding=\"async\" src=\"https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/10\/BSC_Webdesign_Vorlage_Website_Texte-copy.webp\"> <\/section><section id=\"sec-startseite\"> <h2>Home page: like a funnel to the destination<\/h2>  The homepage is the most important introduction. Short and convincing at the top, explanatory and confidence-building at the bottom. Each section should help visitors understand what you offer &#8211; and why they are in the right place.    <ul> <li>Hero area: value proposition + clear CTA<\/li> <li>Advantages: 3-4 short benefit points with concrete added value<\/li> <li>Social proof: ratings, awards or partners<\/li> <li>Services: Overview of your offers<\/li> <li>Conclusion: Trust, guarantee or final invitation to make contact<\/li> <\/ul> <div class=\"note-card\">Example: Hero photo with person or team, including 3 benefits in boxes. Color CTAs clearly visible (e.g. &#8220;Make an appointment now&#8221;). <\/div> <div id=\"cb-hero-sie\" class=\"copy-box\"><strong class=\"label\">Hero (you):<\/strong> [Your offer] for [target group] in [location]. We support you in solving [problem] and achieving [result] &#8211; professionally, reliably and at eye level. Whether advice, service or product: you receive clarity, quality and personal support.    <a href=\"#kontakt\">Request now free of charge<\/a> <div class=\"copy-actions\"><button class=\"copy-btn\" data-target=\"cb-hero-sie\">Copy text<\/button><\/div> <\/div> <div id=\"cb-hero-du\" class=\"copy-box\"><strong class=\"label\">Hero (You):<\/strong> [Your offer] for people who want to achieve [goal or result]. You get [service] without detours &#8211; clearly explained, fairly priced and reliably implemented.   <a href=\"#kontakt\">Request free of charge<\/a> <div class=\"copy-actions\"><button class=\"copy-btn\" data-target=\"cb-hero-du\">Copy text<\/button><\/div> <\/div> <div id=\"cb-benefits\" class=\"copy-box\"><strong class=\"label\">3 advantages (one sentence each):<\/strong> &#8211; Personal &amp; close: We listen and find solutions that really fit. &#8211; Quick &amp; easy: Clear processes, transparent offers, fixed contact persons. &#8211; Sustainable &amp; secure: Quality you can rely on in the long term.    <div class=\"copy-actions\"><button class=\"copy-btn\" data-target=\"cb-benefits\">Copy text<\/button><\/div> <\/div> <div id=\"cb-proof\" class=\"copy-box\"><strong class=\"label\">Social proof:<\/strong> Over [number] satisfied customers, [years] experience and numerous recommendations. Our work has already been mentioned in [industry\/medium] and awarded [rating\/award].   <div class=\"copy-actions\"><button class=\"copy-btn\" data-target=\"cb-proof\">Copy text<\/button><\/div> <\/div> <div id=\"cb-footer-cta\" class=\"copy-box\"><strong class=\"label\">Conclusion &amp; CTA:<\/strong> Get to know us in a non-binding initial meeting. In 15 minutes, we will find out how we can best support you.   <a href=\"#kontakt\">Make an appointment<\/a> <div class=\"copy-actions\"><button class=\"copy-btn\" data-target=\"cb-footer-cta\">Copy text<\/button><\/div> <\/div> <div class=\"tip-box\"><strong>Tip:<\/strong> Vary CTA texts slightly, but keep them visually consistent. Colors and positions should be repeated &#8211; this increases clicks and trust. <\/div> <\/section><section id=\"sec-ueberuns\"> <h2>About us: Personality &amp; trust<\/h2>  Authenticity is what counts here. A short story, clear values and a real photo are often more effective than long texts. People buy from people &#8211; show who you are.    <div id=\"cb-about-sie\" class=\"copy-box\"><strong class=\"label\">About us (you):<\/strong> Since [year] we have been accompanying clients from [region or industry] on their way to [result]. What sets us apart: Openness, quality and a handshake feeling. We believe that successful projects are based on trust &#8211; that&#8217;s why we talk honestly about possibilities, schedules and costs.    <a href=\"#kontakt\">Get to know us now<\/a> <div class=\"copy-actions\"><button class=\"copy-btn\" data-target=\"cb-about-sie\">Copy text<\/button><\/div> <\/div> <div id=\"cb-about-du\" class=\"copy-box\"><strong class=\"label\">About us (you):<\/strong> We are [team name] from [location] and we love what we do. We&#8217;ve been helping people achieve [goal] for [year] &#8211; with experience, heart and an eye for the essentials. With us, you get honest advice, transparent processes and results you can be proud of.    <a href=\"#kontakt\">Learn more<\/a> <div class=\"copy-actions\"><button class=\"copy-btn\" data-target=\"cb-about-du\">Copy text<\/button><\/div> <\/div> <\/section><section id=\"sec-leistungen\"> <h2>Performance: clear, comparable, convincing<\/h2>  Formulate each service so that it can be understood in 30 seconds. No jargon, just results. Each section ends with a CTA.    <div id=\"cb-service\" class=\"copy-box\"><strong class=\"label\">Service (sample text):<\/strong> [Service] &#8211; Your path to [concrete benefit]. We take care of all the steps, from the initial idea to implementation. This saves you time, avoids misunderstandings and gives you a result that works.    <a href=\"#kontakt\">Enquire now without obligation<\/a> <div class=\"copy-actions\"><button class=\"copy-btn\" data-target=\"cb-service\">Copy text<\/button><\/div> <\/div> <div id=\"cb-package\" class=\"copy-box\"><strong class=\"label\">Package description:<\/strong> For anyone who wants to achieve [goal] without worrying about the details. The package includes [list services in brief] and can be extended flexibly. Ideal if you value quality, structure and personal support.    <a href=\"#kontakt\">View offer<\/a> <div class=\"copy-actions\"><button class=\"copy-btn\" data-target=\"cb-package\">Copy text<\/button><\/div> <\/div> <div class=\"tip-box\"><strong>Tip:<\/strong> Add a result or a figure to each achievement (&#8220;Implemented in 4 weeks&#8221;, &#8220;+30% inquiries&#8221;). This increases credibility and SEO impact. <\/div> <\/section><section id=\"sec-checklist\"> <h2>Checklist before publishing<\/h2> <ul> <li>Main message per page clearly recognizable<\/li> <li>CTA visible &amp; uniform at the top and bottom<\/li> <li>Real evidence (ratings, certificates, customer testimonials)<\/li> <li>SEO basics: Keyword in the title, first paragraph &amp; alt texts<\/li> <li>Short sentences, active verbs, clear subheadings<\/li> <li>2-3 internal links to suitable topics such as <a href=\"https:\/\/bscwebdesign.at\/en\/blog\/create-website-2025-step-by-step-guide-pdf-generator\/\" target=\"_blank\" rel=\"noopener\">Create website 2025<\/a><\/li> <\/ul> <\/section><section id=\"sec-fazit\"> <h3>Conclusion<\/h3>  With these <em>website text templates<\/em>, you have a stable basis for convincing content &#8211; regardless of whether you write it yourself or revise it with an agency. They are search engine friendly, easy to understand and can be flexibly adapted. If you want to delve deeper into text strategy and structure, you can find more tips on planning, structure and editorial implementation in the <a href=\"https:\/\/bscwebdesign.at\/blog\/website-texte-schreiben-leitartikel-2025\/\" target=\"_blank\" rel=\"noopener\">lead article &#8220;Writing website texts 2025&#8221;<\/a>. Start with the homepage, optimize step by step and then build trust via &#8220;About us&#8221; and your service pages.     <\/section><section id=\"sec-faq\" class=\"faq\"> <h3>FAQ<\/h3> <details><summary>How long should a website text be?<\/summary>Ideally 150-300 words per segment. It is important that each segment has a clear purpose &#8211; to inform, persuade or lead to action.   <\/details><details><summary>How often should the main keyword appear?<\/summary>About 1-1.5%. Of course, sprinkle it in headlines, the first 100 words and meta texts, without keyword stuffing.   <\/details><details><summary>Are &#8220;you&#8221; or &#8220;you&#8221; texts better for SEO?<\/summary>For SEO, both are equally important. What matters is that you remain consistent and that your target group feels addressed.   <\/details><details><summary>How can I build trust?<\/summary>With real pictures, clear language and evidence. Avoid superlatives without evidence &#8211; show rather than tell.   <\/details><details><summary>What is the most important part of a website?<\/summary>The homepage. It determines the length of stay and clicks. Start there, then optimize subpages step by step.    <\/details><\/section><\/div> <\/article><script> document.querySelectorAll('.copy-btn').forEach(btn=>{ btn.addEventListener('click',()=>{ const id=btn.getAttribute('data-target'); const box=document.getElementById(id); if(!box)return; const tmp=document.createElement('textarea'); tmp.style.position='fixed';tmp.style.opacity='0'; tmp.value=box.innerText.trim(); document.body.appendChild(tmp); tmp.select(); try{ document.execCommand('copy'); btn.textContent='Kopiert!'; setTimeout(()=>btn.textContent='Text kopieren',1400); }catch(e){ btn.textContent='Fehler'; setTimeout(()=>btn.textContent='Text kopieren',1400); } document.body.removeChild(tmp); }); }); <\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b1e1d elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"f2b1e1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\/* === BSC Domain-Style Basis === *\/\n  .bsc-domain{\n    font-family:\"Sora\",system-ui,-apple-system,\"Segoe UI\",Roboto,Arial,sans-serif;\n    font-size:16px;\n    line-height:1.8;\n    color:#0c0c0d;\n  }\n  .bsc-domain .wrap{\n    max-width:800px;\n    margin:0 auto;\n    padding:0 12px;\n  }\n  .bsc-domain h2{\n    font-size:28px;\n    font-weight:700;\n    line-height:1.25;\n    margin:1.2rem 0 .6rem;\n    padding-top:18px;\n  }\n  .bsc-domain h3{\n    font-size:26px;\n    font-weight:700;\n    line-height:1.3;\n    margin:1.1rem 0 .5rem;\n    padding-top:10px;\n  }\n  .bsc-domain p{\n    margin:.5rem 0 1rem;\n  }\n  .bsc-domain a{\n    color:#0c0c0d;\n    text-decoration:underline;\n    transition:color .2s;\n  }\n  .bsc-domain a:hover{\n    color:#151DA5;\n    text-decoration:none;\n  }\n  .bsc-domain ul{\n    margin:.6rem 0 1.2rem;\n    padding-left:1.25rem;\n  }\n  .bsc-domain li{\n    margin:.3rem 0;\n  }\n  [id^=\"sec-\"]{\n    scroll-margin-top:160px;\n  }\n\n  \/* Tipp-Box *\/\n  .tip-box{\n    background:#fff;\n    border:1px solid #e6e8eb;\n    border-left:6px solid #151DA5;\n    border-radius:12px;\n    padding:12px 14px;\n    margin:1rem 0 1.2rem;\n    box-shadow:0 4px 14px rgba(0,0,0,.06);\n  }\n  .tip-box strong{\n    font-weight:700;\n  }\n\n  \/* Copy-Box *\/\n  .copy-box{\n    position:relative;\n    background:#fff;\n    border:1px solid #e6e8eb;\n    border-radius:12px;\n    padding:12px 14px 70px;\n    margin:1rem 0 1.2rem;\n    box-shadow:0 4px 14px rgba(0,0,0,.06);\n    white-space:pre-wrap;\n  }\n  .copy-box strong.label{\n    display:block;\n    margin-bottom:.4rem;\n  }\n\n  \/* Labels fett *\/\n  .copy-box .copy-actions{\n    position:absolute;\n    right:0;\n    bottom:0;\n    display:flex;\n    justify-content:flex-end;\n    width:100%;\n    padding:10px 12px;\n    border-top:1px solid #eef0f3;\n    background:#f9fafb;\n    border-radius:0 0 12px 12px;\n  }\n\n  \/* \ud83d\udda4 Copy-Button \u2013 neutral, ohne Farben *\/\n  .copy-btn{\n    all:unset;\n    display:inline-block;\n    border:1px solid #0c0c0d;\n    background:#fff;\n    color:#0c0c0d;\n    border-radius:6px;\n    padding:7px 11px;\n    cursor:pointer;\n    font-weight:600;\n    font-family:\"Sora\",system-ui,-apple-system,\"Segoe UI\",Roboto,Arial,sans-serif;\n    line-height:1.2;\n    text-align:center;\n    user-select:none;\n    transition:transform .2s ease;\n  }\n  .copy-btn:hover{\n    transform:scale(1.03);\n    background:#fff !important;\n    color:#0c0c0d !important;\n    border-color:#0c0c0d !important;\n    text-decoration:none !important;\n    box-shadow:none !important;\n  }\n  .copy-btn:active{\n    transform:scale(1.0);\n  }\n\n  \/* Hinweis-Karten *\/\n  .note-card{\n    border:1px dashed #cfd5dc;\n    border-radius:10px;\n    padding:10px 12px;\n    background:#fcfdfd;\n    font-size:15px;\n  }\n\n  \/* FAQ *\/\n  .faq{\n    margin:1.2rem 0;\n  }\n  .faq details{\n    border:1px solid #e6e8eb;\n    border-radius:12px;\n    background:#fff;\n    padding:10px 12px;\n    margin:.6rem 0;\n    box-shadow:0 3px 10px rgba(0,0,0,.04);\n  }\n  .faq summary{\n    list-style:none;\n    cursor:pointer;\n    font-weight:600;\n    outline:none;\n    display:flex;\n    align-items:center;\n    gap:8px;\n  }\n  .faq summary::-webkit-details-marker{\n    display:none;\n  }\n  .faq summary::before{\n    content:\"\";\n    width:10px;\n    height:10px;\n    flex:0 0 10px;\n    border-right:2px solid #151DA5;\n    border-bottom:2px solid #151DA5;\n    transform:rotate(-45deg);\n    transition:transform .2s;\n    margin-top:2px;\n  }\n  .faq details[open] summary::before{\n    transform:rotate(45deg);\n  }\n<\/style><article class=\"bsc-domain\" aria-label=\"Website Text Vorlagen 2025 \u2013 universell f\u00fcr Dienstleister, KMU und Selbstst\u00e4ndige\"><div class=\"wrap\"><section id=\"sec-checklist\"><h2>Checkliste vor dem Ver\u00f6ffentlichen<\/h2><ul><li>Hauptbotschaft pro Seite klar erkennbar<\/li><li>CTA oben und unten sichtbar &amp; einheitlich<\/li><li>Echte Beweise (Bewertungen, Zertifikate, Kundenstimmen)<\/li><li>SEO-Basics: Keyword im Titel, erster Absatz &amp; Alt-Texten<\/li><li>Kurze S\u00e4tze, aktive Verben, klare Zwischen\u00fcberschriften<\/li><li>2\u20133 interne Links auf passende Themen wie \n          <a href=\"https:\/\/bscwebdesign.at\/en\/blog\/create-website-2025-step-by-step-guide-pdf-generator\/\" target=\"_blank\" rel=\"noopener\">Website erstellen 2025\n          <\/a><\/li><\/ul><\/section><section id=\"sec-fazit\"><h3>Fazit<\/h3>Mit diesen <em>Website Text Vorlagen<\/em> hast du eine stabile Basis f\u00fcr \u00fcberzeugende Inhalte \u2013 egal, ob du sie selbst schreibst oder mit einer Agentur \u00fcberarbeitest. Sie sind suchmaschinenfreundlich, verst\u00e4ndlich und lassen sich flexibel anpassen. Wenn du tiefer in die Textstrategie und Struktur einsteigen willst, findest du im \n      <a href=\"https:\/\/bscwebdesign.at\/blog\/website-texte-schreiben-leitartikel-2025\/\" target=\"_blank\" rel=\"noopener\">Leitartikel \u201eWebsite-Texte schreiben 2025\u201c\n      <\/a>weiterf\u00fchrende Tipps zu Planung, Aufbau und redaktioneller Umsetzung. Beginne mit der Startseite, optimiere Schritt f\u00fcr Schritt und baue danach Vertrauen \u00fcber \u201e\u00dcber uns\u201c und deine Leistungsseiten auf.\n    <\/section><section id=\"sec-faq\" class=\"faq\"><h3>FAQ<\/h3><details><summary>Wie lang sollte ein Website-Text sein?<\/summary>Ideal sind 150\u2013300 W\u00f6rter pro Abschnitt. Wichtig ist, dass jedes Segment einen klaren Zweck erf\u00fcllt \u2013 informieren, \u00fcberzeugen oder zur Handlung f\u00fchren.\n      <\/details><details><summary>Wie oft sollte das Haupt-Keyword vorkommen?<\/summary>Etwa 1\u20131,5 %. Streue es nat\u00fcrlich in \u00dcberschriften, den ersten 100 W\u00f6rtern und Meta-Texten ein, ohne Keyword-Stuffing.\n      <\/details><details><summary>Sind \u201eSie\u201c oder \u201eDu\u201c-Texte besser f\u00fcr SEO?<\/summary>F\u00fcr SEO ist beides gleichwertig. Entscheidend ist, dass du konsistent bleibst und deine Zielgruppe sich angesprochen f\u00fchlt.\n      <\/details><details><summary>Wie kann ich Vertrauen aufbauen?<\/summary>Mit echten Bildern, klarer Sprache und Beweisen. Vermeide Superlative ohne Belege \u2013 lieber zeigen als behaupten.\n      <\/details><details><summary>Was ist der wichtigste Teil einer Website?<\/summary>Die Startseite. Sie entscheidet \u00fcber Verweildauer und Klicks. Beginne dort, optimiere sp\u00e4ter Unterseiten Schritt f\u00fcr Schritt.\n      <\/details><\/section><\/div><\/article><script>\/\/ Copy-Buttons: kopiert den Inhalt der jeweiligen .copy-box\n  document.querySelectorAll('.copy-btn').forEach(function(btn){\n    btn.addEventListener('click', function(){\n      var id = btn.getAttribute('data-target');\n      var box = document.getElementById(id);\n      if(!box) return;\n\n      var tmp = document.createElement('textarea');\n      tmp.style.position = 'fixed';\n      tmp.style.opacity = '0';\n      tmp.value = box.innerText.trim();\n\n      document.body.appendChild(tmp);\n      tmp.select();\n\n      try{\n        document.execCommand('copy');\n        btn.textContent = 'Kopiert!';\n        setTimeout(function(){ btn.textContent = 'Text kopieren'; }, 1400);\n      }catch(e){\n        btn.textContent = 'Fehler';\n        setTimeout(function(){ btn.textContent = 'Text kopieren'; }, 1400);\n      }\n\n      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gefunden.&quot;,&quot;_position&quot;:&quot;fixed&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this article\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1b0ff10\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cfd3db e-con-full e-flex e-con e-child\" data-id=\"8cfd3db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0071578 e-con-full e-flex e-con e-child\" data-id=\"0071578\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c977f elementor-widget elementor-widget-image\" data-id=\"77c977f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-1024x1024.webp\" class=\"attachment-large size-large wp-image-3952\" alt=\"Portr\u00e4t von Tobias Berger, junger Mann mit lockigen Haaren und blauem BSC-Pulli, l\u00e4chelnd in die Kamera blickend.\" srcset=\"https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-1024x1024.webp 1024w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-300x300.webp 300w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-150x150.webp 150w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-768x768.webp 768w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-1536x1536.webp 1536w, https:\/\/bscwebdesign.at\/wp-content\/uploads\/2025\/08\/Tobias-2048x2048.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a73dcd e-con-full e-flex e-con e-child\" data-id=\"1a73dcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d0873 elementor-widget elementor-widget-heading\" data-id=\"f3d0873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hey, I'm Tobias!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1ce0c elementor-widget elementor-widget-text-editor\" data-id=\"8c1ce0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<div data-breakout=\"normal\">\n<p id=\"viewer-e9b6k624\" class=\"pQuHl TfvTg z3yvg logrL\" dir=\"auto\">Thanks for taking the time to read this post &#8211; really cool that you&#8217;re interested in website &amp; web design!&nbsp;<br data-start=\"486\" data-end=\"489\">You can find many more tips on design, technology and SEO on our blog. And if you have any questions or need support with your own website, we at BSC Webdesign are always happy to help. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf88dd8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf88dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/bscwebdesign.at\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See for yourself now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Clear website text templates for homepage, about us &amp; services. Copy, adapt, publish &#8211; incl. checklist, CTAs and internal link tips.  <\/p>\n","protected":false},"author":1,"featured_media":14080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-9971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website text templates 2025: Home page, About us &amp; Services (copy &amp; paste) - bscwebdesign.at<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bscwebdesign.at\/en\/blog\/website-text-templates-2025-home-page-about-us-services-copy-paste\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website text templates 2025: Home page, About us &amp; Services (copy &amp; paste) - bscwebdesign.at\" \/>\n<meta property=\"og:description\" content=\"Clear website text templates for homepage, about us &amp; services. Copy, adapt, publish - incl. checklist, CTAs and internal link tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bscwebdesign.at\/en\/blog\/website-text-templates-2025-home-page-about-us-services-copy-paste\/\" \/>\n<meta property=\"og:site_name\" content=\"bscwebdesign.at\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T05:51:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T20:16:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bscwebdesign.at\/wp-content\/uploads\/2026\/04\/Website-Text-Vorlagen.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"office@bscwebdesign.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"office@bscwebdesign.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bscwebdesign.at\\\/en\\\/blog\\\/website-text-templates-2025-home-page-about-us-services-copy-paste\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bscwebdesign.at\\\/en\\\/blog\\\/website-text-templates-2025-home-page-about-us-services-copy-paste\\\/\"},\"author\":{\"name\":\"office@bscwebdesign.com\",\"@id\":\"https:\\\/\\\/plum-ibex-319890.hostingersite.com\\\/#\\\/schema\\\/person\\\/f791b2d19aa0477a1a182c09cca40514\"},\"headline\":\"Website text templates 2025: Home page, About us &amp; 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