{"id":9947,"date":"2025-10-22T10:07:33","date_gmt":"2025-10-22T10:07:33","guid":{"rendered":"https:\/\/bscwebdesign.at\/blog\/how-many-colors-does-a-good-website-need-in-2025-the-60-30-10-rule-explained-simply\/"},"modified":"2025-12-02T08:22:29","modified_gmt":"2025-12-02T08:22:29","slug":"how-many-colors-does-a-good-website-need-in-2025-the-60-30-10-rule-explained-simply","status":"publish","type":"post","link":"https:\/\/bscwebdesign.at\/en\/blog\/how-many-colors-does-a-good-website-need-in-2025-the-60-30-10-rule-explained-simply\/","title":{"rendered":"How many colors does a good website need in 2025? The 60\/30\/10 rule explained simply"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

How many colors does a good website need in 2025? [60\/30\/10 rule] <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Portr\u00e4t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

by<\/span> Tobias Berger \/ updated<\/span> 25.10.2025 \/ 3 min. reading time <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Portr\u00e4t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

by<\/span> Tobias Berger \/ updated<\/span> 25.10.2025 \/
3 min. reading time <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n
\n

Colors decide in seconds whether a website appears calm, lively or professional. Too many colors confuse, too few appear pale. The 60\/30\/10 rule<\/g> describes the targeted use of three colors in a ratio of 60 % – 30 % – 10 %: one main color for structure, one secondary color for surfaces and one accent color for highlights. This creates balance, legibility and recognition. <\/p>\n\n

Tip:<\/strong> If you are unsure which colors go together – try the\n color generator from BSC Webdesign<\/a>.\n After just four short questions, you will automatically receive a harmonious color palette tailored to your company.\n <\/div>\n <\/div>\n<\/section>\n\n
\n
\n

Targeted use of colors – effect & balance<\/h2>\n

The principle is simple: 60% main color forms the basis, 30% secondary color provides structure and 10% accent color draws the eye to buttons, links or key content. This division creates visual calm and at the same time promotes interaction – because it guides users visually and uses brand colors consistently. Each color takes on a clear psychological function: the main color conveys trust, the secondary color underlines character and the accent color creates excitement and a willingness to act. <\/p>\n\n

The simple principle is explained below using two examples – one classic and calm, one creative and modern:<\/p>\n\n \n

\n

Example 1: Cream & Navy – calm, serious, trustworthy<\/h3>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n

Cream (#FFFBF4) has a warm and inviting effect, navy (#283065) conveys stability and professionalism, white (#FFFFFF) ensures clarity and lightness. Psychologically, the light base builds trust, while the deep blue anchors seriousness and reduces anxiety – ideal for consulting, education and corporate websites. <\/p>\n <\/div>\n\n \n

\n

Example 2: Violet & midnight blue – creative, modern, striking<\/h3>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n

Violet (#6D28D9) stands for creativity and independence, light lilac (#F3E8FF) lends calm and elegance, night blue (#0B1021) gives depth and focus. Psychologically, this palette appeals to people who value individuality and aesthetic sophistication – ideal for design, fashion or creative services. <\/p>\n <\/div>\n\n

SEO tip:<\/strong> Ensure sufficient contrast (readability & accessibility), consistent colors across all subpages and clear CTA colors for higher click-through rates. The 60\/30\/10 rule<\/strong> helps you to develop a balanced website color palette in 2025 and consciously control conversion goals. <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n

For even more inspiration:<\/strong> The following color combinations are clickable – you will land directly at the respective example in the large blog post on website colors 2025.<\/p>\n\n